TV CommercialsInterCity Numero Uno - Black Silk 1991 (Agency: Saatchi & Saatchi)In 1991 InterCity launched its biggest ever advertising campaign under the theme ’Clock this‘. The new advertising strategy combined the ’Relax‘ commercials with a new drive to stress InterCity‘s other major benefit - speed. ’Black Silk‘ promotes the IC225s on the newly electrified East Coast Main Line and the fact that Britain now boasted more trains running over 100mph than any other railway in Europe. Over 2,000 yards of silk were used to cover the IC225.If the commercial does not play you will need to load shockwave. (Remember to wait for the file to load before assuming you need shockwave). If not already loaded click here. |