TV Commercials

London Connection (Agency: GPCC Advertising)

‘London Connection‘ is and was always more than a map. This joint 1984 campaign with London Transport and the GLC (thanks Ken L) promoted the concept of integrated train, tube and bus travel throughout Greater London. It was marketing initiatives like this that lead to the creation of the very popular Capitalcard Season Tickets in 1985 and One Day Capitalcards in 1986. As usual the agency GPCC Advertising produced a powerful 30 second TV commercial on a very low budget. The commercial researched really well and had very good ‘customer recall‘ .... and no, while the plug still exists is not for sale!