TV Commercials

‘Clamps’ pre Christmas 1983 (Agency: FCB)

The very first joint British Rail and London Underground TV commercial, this went out in the run up to Christmas 1983. It aimed to encourage car users to travel up to town by Tube or train instead. It was an important joint marketing initiative which lead onto the development of the ‘London Connection’ concept and then to the introduction of the joint Capitalcard products (Season Tickets and One Day) from January 1985 and June 1986.