Network SouthEast Publicity

Badges

Pin badges were produced for sponsored events. A selection is shown below along with some general NSE badges. The Wessex Electrics are coming badge is of interest as these badges were added to the web site as the Wessex Electrics were going, being discarded by South West Trains in favour of Desiros.


21st June 1986. Produced for the 1st Network Day		1st August 1987	12th September 1987



	Spring 1988	1988	1988

May 1988	May 1988	1989	The first of 5 years of NSE sponsorshhip

	May 1990	July 1990

		18th August 1991	16/17th May 1998

16/17th May 1998

Road Show

	The card (shown left) was given away at NSE Road Shows. If the station name reveled was marked with a star on the displayed map the prize, a t-shirt (shown right) or teddy bear was won.

Children’s Day

Some images from Children’s Day

	Network Children‘s Day at Jubilee Gardens and South Bank Centre, Waterloo Saturday 1st August 1987 (12:00 until 18:00) The first of two major, free leisure events staged by Network SouthEast and The South Bank Centre as part of the ‘Summer of Fun‘ campaign. With live bands, dancing, face painting, free rides, acrobats, clowns, cartoons, films, exhibitions, competitions, stilt walkers, The Electric Puppet and Bus Theatres, Police dogs and horses and much, much more ...

	BR‘s Eastleigh Works miniature railway was laid out along the Embankment. While not the only steam loco to carry a Network SouthEast headboard over the years, this was one of smallest capable of hauling ‘coaches‘ with actual passengers (of all sizes!)

	A big element of Network SouthEast‘s ‘Summer of Fun‘ campaign was the Network Road Show, a mobile exhibition unit which visited over 90 events, including Children‘s Day, around the south east throughout the summer of 1987.

	Understandably visitors were bombarded with NSE publicity, including the ‘Leisure Pack‘. On a lighter note, popular children‘s TV presenter Keith Chegwin hosted a series of competitions and gave away many great prizes to some very enthusiastic young fans.

	One of the longest vinyls ever produced! ‘Network Children‘s day‘ was displayed across the full length of Hungerford Bridge.

	The balloon competition and ‘day time‘ fireworks marked the end of the day‘s events. The prevailing wind took most of the balloons east with the winning one getting as far as Southend. There were approximately 120,000 visitors to Network Children‘s Day.

Some of the material distributed at Children’s Day

Children’s Colouring Book	Children’s Colouring Competition	Folder

Some of the advertising material


August 1987	April 1987	July 1987	July 1987

Thames Day

Some images from Thames Day

	Network Thamesday, Saturday 12th September 1987 (12:00 until 21:00) throughout the South Bank Centre (Jubilee Gardens, the Festival Hall, the National Theatre and Film Centre, the Hayward Gallery, etc) and of course the River Thames between the Albert Embankment and Waterloo Bridge. The second major and free event was organised jointly by the South Bank Centre and Thames Water and sponsored by Network SouthEast. This event was the concluding element of the NSE ‘Summer of Fun‘ campaign.

	This was altogether a far bigger event than Children‘s Day had been. It combined a non stop series of water, shore and indoor activities and displays. The river based events started with ‘sandcastle‘ building by Beach Art Construction, an angling competition, sailing, rowing and canoeing demonstrations, barge driving races, etc.

	All sorts of vessels were on display including Peter de Savery‘s Blue Arrow the UK yacht for the Americas Cup Challenge in 1988. This was followed by a parade of the remaining Dunkirk ‘little ships‘, fireboats and a ‘tug, tug of war‘! Susan Hampshire was just of the stars who took part in Celebrity Pooh Sticks race.

	A vintage and traditional boat parade, a combined air-sea rescue demonstration by the RAF, HM Coastguard and the RNLI came next. The river events reached a climax with a spectacular freefall parachute display by the Parachute Regiment‘s Red Devils.

	On shore, Showaddywaddy were amongst ten live groups providing non stop entertainment. But it was very windy! The heavy weight poster display frames purloined from Waterloo station became a bit of a safety hazard and had to be weighed down with sandbags to prevent them falling over.

	The inflatable NSE coaches proved to be very popular with the children but similarly needed extra anchorage because of the wind!

	Once again the Network Southeast ‘Roadshows‘ were very much in evidence with units in Jubilee Gardens and outside Festival Hall. Visitors were encouraged to pick up NSE travel information for travel ideas from their local station and to enter the Road Show ‘Give-away‘ draws.

	£5 Travel Vouchers and ‘Summer of Fun‘ T-shirts were amongst the many prizes from the ‘Roadshows‘.

	There had been close working relationship between NSE and Capital Radio going back to the L&SE sponsorship of the Capital Fringe Festival in 1985, the first year of Capitalcard. Capital Radio‘s own mobile studio and outdoor suite together with the Coca Cola Road Show were very much in evidence ...

	with live broadcasts during the day.

	The whole site was plastered with Network SouthEast branding. This again was all part of the marketing objective to get NSE into the vocabulary and to position it as an efficient, warm and caring organisation, committed to delivering a ‘new railway‘ for London and the south east.

	Once again Hungerford Bridge was decked out with an enormous vinyl banner.

	More than 10,000 Double Royal posters, 1.2 million leaflets were produced to promote Thamesday at stations throughout NSE. The campaign was supported by a major press and PR campaign. Capital Radio alone gave over 120 minutes of free air time coverage in the weeks and days leading up to the event.

	The winning entry of the children‘s painting competition.

	The day finished with a truly fantastic firework display staged by LeMaitre Fireworks, then recognised as being the world‘s leading company in mounting spectacular displays. At the same time a laser display lit up the sky around the South Bank. This included a massive Network Southeast ‘logotype‘ in the corporate typeface.

	Network Thamesday was a huge success. Over 200,000 people attended (223,000 welcome packs and Thamesday carrier bags were given away!). The Network SouthEast and BRB Central Advertising Services teams turned out en masse to help throughout the day. Thanks to them all!